Do Indian customers prefer local brands? India has flourished into a world car market, but at the cost of indigenous players like Tata Motors and Mahindra & Mahindra, who are shrinking fast as customers shift preferences to global products. In times of going ‘Vocal for Local’ ETAuto analyses if the ongoing Covid-19 pandemic scenario will change the equation in favour of local auto brands or the global biggies continue their dominance of the Indian car market?